As a business owner, coming up with an impressive and relevant brand identity design should be one of
your top priorities. Once you have that, you will find it easier to attract consumers and establish a name
in the market. When it comes to getting a logo designed, you might find quite a few options which
include hiring a professional logo designer or designing it yourself. If you are wondering about how to
come up with a brand identity design on your own, it’s actually not that challenging.
With a little effort and creativity, you will be able to create a symbol that represents your brand in the
best way possible and catches the eye instantly. These are a few steps that you could follow to design an
appealing logo for your business by yourself.
- Clarify Your Brand Identity
The logo design has to match the personality of the brand and communicate the brand’s values to the
consumers. It’s why you have to be very clear about the brand identity and how you want the audience
to see your business. Think about some of the most iconic brands in the world. You will realize that all of
them have managed to convey their brand messages and personalities through their logos effectively.
So Nike’s Swoosh portrays excellence in sports, speed and power. Its solid black color emphasizes the
brand’s personality and stands for authority and dominance. With the help of the logo design, the
company has established itself as an industry leader.
In the end, if you want your creation to make an impact and be true to your brand, you should be as
clear-cut as possible about the business.
- Look for Inspiration Around
Basically, your logo design could be inspired by any element within your surroundings. The logo for
Mercedes-Benz has been designed to represent air, water and land which the founder of the company
associated with motors. While you might be searching for something deep and meaningful as your
design inspirations, it doesn’t always have to be that way.
Sometimes, a simple icon such as a computer screen can tell people about your business in the IT
industry and attract consumers as well. For example, if you are looking to sell used laptops online, the
logo design could be inspired by modern technology like a symbol of a laptop. Icons such as swooshes,
arrows or a computer might be highly effective too for sending the right message to the target audience.
- Choose A Style
The style of the logo will determine the font, colors and typography that you eventually choose. Before
you pick those, you have to select how you want the brand identity design to appear. So think about
whether you want to go for modern metallic logo design, a classic logo, vintage design or incorporate
quirky elements within the graphics.
You can also combine styles such as fun and handmade as Mailchimp’s previous logo design. The
childlike script was one of the most recognizable elements of the symbol.
- Select the Appropriate Type of Logo
There are a few types of logos such as wordmarks, lettermarks, pictorial logos, emblems, mascots and
abstract marks. You should choose the right one according to the identity and personality of your brand.
If you feel like your business will be represented in the best way possible by a mascot, then you can
come up with one that is relevant to your brand.
Mr. Peanut has become a popular symbol across the world and has helped put Planters on the map.
Other than that, you can also simply go for a wordmark like Coca-Cola or lettermark as has been
effectively used by McDonald’s.
- Get to Know Your Colors
Colors are incredibly important in a logo and can hold the entire design together. In order to make sure
that the colors that you choose to feature in your creation have a strong impact, you have to know each
one closely. A few colors are also associated with particularly industries such as blue is quite commonly
used by companies in the technology sector.
It stands for trust, professionalism and confidence which is what the audience wants when they think of
computers and electronics.
- Become familiar with the Competition
You should check the logos of your competitors to get an idea of what is trending in the industry and to
avoid coming up with a similar design. Once you become familiar with some of the logo designs being
used by the competition, you can come up with a truly unique creation. It will help you stand out in the
market and you will be able to use it to create effective branding and marketing strategies.
To Sum Up
At the end, you might be able to successfully design a logo by yourself with the help of these steps. The
design process could become a lot easier and simpler, and you will not have to worry about spending a
lot of money on designers or agencies.
A student by day and a wordsmith by night, Kris David works as a freelance blogger. He is currently
pursuing a degree in Communications and relying on his freelance gigs to jumpstart his career in
Friday, June 25, 2021