As a business owner, coming up with an impressive and relevant brand identity design should be one of

your top priorities. Once you have that, you will find it easier to attract consumers and establish a name

in the market. When it comes to getting a logo designed, you might find quite a few options which

include hiring a professional logo designer or designing it yourself. If you are wondering about how to

come up with a brand identity design on your own, it’s actually not that challenging.

With a little effort and creativity, you will be able to create a symbol that represents your brand in the

best way possible and catches the eye instantly. These are a few steps that you could follow to design an

appealing logo for your business by yourself.

- Clarify Your Brand Identity

The logo design has to match the personality of the brand and communicate the brand’s values to the

consumers. It’s why you have to be very clear about the brand identity and how you want the audience

to see your business. Think about some of the most iconic brands in the world. You will realize that all of

them have managed to convey their brand messages and personalities through their logos effectively.

So Nike’s Swoosh portrays excellence in sports, speed and power. Its solid black color emphasizes the

brand’s personality and stands for authority and dominance. With the help of the logo design, the

company has established itself as an industry leader.

  Source: Wikipedia

In the end, if you want your creation to make an impact and be true to your brand, you should be as

clear-cut as possible about the business.

- Look for Inspiration Around

Basically, your logo design could be inspired by any element within your surroundings. The logo for

Mercedes-Benz has been designed to represent air, water and land which the founder of the company

associated with motors. While you might be searching for something deep and meaningful as your

design inspirations, it doesn’t always have to be that way.

Sometimes, a simple icon such as a computer screen can tell people about your business in the IT

industry and attract consumers as well. For example, if you are looking to sell used laptops online, the

logo design could be inspired by modern technology like a symbol of a laptop. Icons such as swooshes,

arrows or a computer might be highly effective too for sending the right message to the target audience.

- Choose A Style

The style of the logo will determine the font, colors and typography that you eventually choose. Before

you pick those, you have to select how you want the brand identity design to appear. So think about

whether you want to go for modern metallic logo design, a classic logo, vintage design or incorporate

quirky elements within the graphics.

You can also combine styles such as fun and handmade as Mailchimp’s previous logo design. The

childlike script was one of the most recognizable elements of the symbol.

- Select the Appropriate Type of Logo

There are a few types of logos such as wordmarks, lettermarks, pictorial logos, emblems, mascots and

abstract marks. You should choose the right one according to the identity and personality of your brand.

If you feel like your business will be represented in the best way possible by a mascot, then you can

come up with one that is relevant to your brand.

Mr. Peanut has become a popular symbol across the world and has helped put Planters on the map.

Other than that, you can also simply go for a wordmark like Coca-Cola or lettermark as has been

effectively used by McDonald’s.

 Source: Pinterest

- Get to Know Your Colors

Colors are incredibly important in a logo and can hold the entire design together. In order to make sure

that the colors that you choose to feature in your creation have a strong impact, you have to know each

one closely. A few colors are also associated with particularly industries such as blue is quite commonly

used by companies in the technology sector.

It stands for trust, professionalism and confidence which is what the audience wants when they think of

computers and electronics.

- Become familiar with the Competition

You should check the logos of your competitors to get an idea of what is trending in the industry and to

avoid coming up with a similar design. Once you become familiar with some of the logo designs being

used by the competition, you can come up with a truly unique creation. It will help you stand out in the

market and you will be able to use it to create effective branding and marketing strategies.

To Sum Up

At the end, you might be able to successfully design a logo by yourself with the help of these steps. The

design process could become a lot easier and simpler, and you will not have to worry about spending a

lot of money on designers or agencies.

Kris David

A student by day and a wordsmith by night, Kris David works as a freelance blogger. He is currently

pursuing a degree in Communications and relying on his freelance gigs to jumpstart his career in


Friday, June 25, 2021

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