How can I get my website ranked at the top of Google's search results? This has been a question that everybody who has ever owned a website has asked at one time or another and the answer is not a simple one.

 

Over the years Google has adapted there algorithms regularly to deter developers from “cheating” their way to the top of searches. In the olden days it was simple to cheat. You merely chose the hottest topic of the day repeated the word, string or name many times on a page and see the click pour in. Say Madonna won yet another award, a developer would simply add “Madonna” a few thousand times at the bottom of a web page in White on a white background and suddenly as one would search for Madonna a totally irrelevant website would be at the top of the rankings. Google quickly put a stop to this but as the algorithms changed cheaters got more clever. So the algorithms would change again and so on...

 

On page optimization is where one starts when you prepare your site for SEO. This means that the site and the information on the site should be relevant to the keywords for which people will be searching for when they need to find your website. It will therefore not help to add the word “Madonna” thousands of times on a web hosting website targeting a South African audience. If one wish to attract South African customers then the webhosting website should advertise their web hosting services for South Africa clients with keywords like; Affordable Webhosting for South Africa, South Africa Web Hosting Services, Web hosting for all South Africans etc...

 

The website should be relevant, fast loading, user friendly, inviting and be secure (have a SSL certificate). When Google's bots crawl the website they need to report back to head office that they found a website which is relevant for specific keywords. Then Google will start ranking the relevant keywords to the relevant site.

 

The second and probably most important arm of SEO is off-site Search Engine Optimization and if you want your site to be ranked properly on any search engine then you need back-links and lots of them. Again the same principles apply.

 

Previously developers would contact anyone who was prepared to link back to their website and enticed them to add a link on their website. They would then reciprocate the gesture by adding a back-link on their website. This way one could have many links to your website no matter how irrelevant and thus get ranked high on Google's pages. So Google changed their algorithms, again.

 

Google Bots will search for links and check if they are relevant to the content on both sides of the coin. Here is an example: Say you have a Facebook page for your business. All the info on that page will be relevant to your business, right? If you then add a link to your website on your Facebook page then, obviously, that link will point to a site that has similar if not exactly, the same keywords as on the Facebook page. This will then be a correct tick by the Bot and the link, Facebook page as well as the website will be deemed relevant to those specific keywords.

 

If therefore you get one of your suppliers to add a link, to your site on theirs, and vice versa then the same principle applies. The link and both websites will be relevant to each other as well as the keywords that people will be searching for in order to find your website.

 

How can I get many, relevant back-links to my website?

 

  1. Create a Facebook page and update it regularly with links to your website

  2. Social networking like: LinkedIn. Pintrest, Instagram etc

  3. Reciprocating links to and from suppliers and clients

  4. Yahoo answers: Answer some questions on Yahoo answers relevant to your industry.

  5. Use Google tools like: Adwords, Analytics and Webmaster Tools. Google love themselves and the more you use them they will start ranking you better.

 

We sincerely hope that you found this article helpful and will consider using our affordable web hosting services in South Africa!



Tuesday, July 20, 2021

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